Crest has teamed up with the Carbon Reduction Institute to ensure each power board itself is 'Carbon Neutral' from manufacture to point of sale. "The Institute will measure the emissions embodied in the product from 'cradle to retail'."

Gavin Pereira from the Carbon Reduction Institute states:
"Once a conservative figure for this product is reached, Crest Electronics will purchase the equivalent number of carbon credits needed to offset the emissions from the board. Crest Electronic's Earth Smart power board is a fantastic way to reduce standby energy, and to avoid the many thousands of tonnes of CO2 that are emitted annually in Australia by appliances that are not being used".

For more information on carbon reduction, please visit www.noco2.com.au

The vast majority of Australia's electricity is made through the burning of fossil fuels (coal, oil, natural gas) which produce carbon dioxide (CO2), the greatest contributor to the "Greenhouse Effect". The subsequent build up of CO2 in the lower atmosphere effectively traps in the heat similar to the way a greenhouse works- hence the term 'greenhouse gases' and 'greenhouse effect'. This natural process is crucial for maintaining balanced temperature conditions that are necessary for life on Earth.

However, when the balance of greenhouse gases is disrupted, more heat is trapped and the Earth gradually heats up. The growing problem we face today is that human actions are increasing the concentrations of these greenhouse gases well above the natural levels, creating the Enhanced Greenhouse Effect, which leads to the associated problems of Global Warming.

With wasteful Standby power contributing 10% of households energy consumption and 50% of this coming from home entertainment, computers and attached peripherals- Crest Earth Smart power board will not only protect your equipment, it will significantly reduce standby power.